SOHO EAST
- arthurtang
- Sep 6, 2022
- 1 min read
Updated: May 27
SOHO EAST: Where Heritage Meets Modernity in Retail Excellence

The exterior shots reveal a multi-story building featuring expansive glass facades that allow natural light to flood the interiors, reflecting the surrounding city. The ground level is designed for high-end retail, with distinct storefronts showcasing prominent brands like Joël Robuchon, Ladurée, and Godiva, suggesting a focus on luxury and gourmet offerings. The design incorporates elegant archways and grand entrances, providing a welcoming and impressive street-level experience for pedestrians. The clear "SOHO EAST" signage is bold and illuminated, establishing a strong brand identity.

The images portray SOHO EAST as a prominent and sophisticated retail and commercial development, seamlessly integrating into a vibrant urban environment. The architectural design speaks of a modern aesthetic with clear nods to classic elegance, creating a striking presence on the streetscape.


Inside, the lift lobby exemplifies a blend of modern sophistication and classic detailing. The geometric patterned floor, combined with sleek vertical lighting elements and richly toned wall panels, creates an upscale and inviting transition space. The presence of a directory board further indicates the multi-functional nature of the building, likely housing various businesses or departments across its floors. Overall, SOHO EAST appears to be a meticulously designed project, aiming to deliver a high-quality retail and commercial experience to its discerning clientele, contributing significantly to the urban landscape.

PROJECT INFO
Nature: RETAIL HIGHRISE, Facade, Interior and Space Planning
Location: Kwun Tong, Hong Kong
Size: 4800 sqm




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