An Exclusive Offering

ARTTA's Masterful Design for the Piaget Society Club

ARTTA is proud to present the design concept for the Piaget Society Club. Located within the Mandarin Oriental Hotel in Central, Hong Kong, this approximately 100 sqm club is conceived as a luxurious and stylish "Maison" (French for "house" or "brand home"). Its core objective is to welcome jewelry and art lovers, along with devoted fans of Piaget, offering a private and unique experience that deeply resonates with the distinguished brand.

A Grand Welcome: Dynamic Entrance Design The club's entrance design is notably ingenious. Feature walls are presented at an angulated position and cleverly highlighted with Piaget's iconic brand colors – blue and gold. This design approach creates a dynamic and inviting atmosphere, immediately signaling the exclusivity and artistic flair within.

Integrating Piaget's Essence: A Multi-faceted Design Language In designing the Piaget Society Club, we seamlessly integrated the diverse characteristics of the Piaget brand into every corner of the space. Whether it was elements appealing to men or women, or the fusion of modern and artistic sensibilities, balance was achieved with vibrancy and harmony.

Serene Appreciation: Private Jewelry Exhibition Area Within the club, the private jewelry exhibition area is designed to foster a calm and soft ambiance. It provides a comfortable space for guests to quietly appreciate the intricate artistry of Piaget's jewelry pieces.

Immersive Experience: A Glimpse of the Geneva Manufactory in the Workshop The workshop area is a significant highlight of the club. Here, we installed a watchmaking desk, reminiscent of those found in Piaget's renowned Geneva watch factory. To further enhance this immersive experience, a virtual window projects a view of Geneva, allowing guests in Hong Kong to connect directly with Piaget's heritage and craftsmanship.

Through the design of the Piaget Society Club, ARTTA has not merely created a physical space; we have crafted an exclusive destination that embodies the luxury, artistry, and heritage of Piaget, offering an unparalleled sensory experience for its esteemed clientele.

PROJECT INFO

Nature: ClubHouse

Location: Mandarin Oriental Hotel, Central, Hong Kong

Size: 100 sqm